Smytten Pulse- The All-New AI-Powered Marketing Tool

As of late 2023, the all-new AI-powered data solutions and consumer research platform “Smytten Pulse” is out.

Launched by Smytten, India’s largest tech discovery and trial platform, Smytten Pulse is a comprehensive data analysis tool that provides intensive insights about the market and consumers.

With the power of AI and machine learning at its disposal, Smytten Pulse allows you to closely monitor and measure your performance regarding your customer base in real-time.

By using it, you can get valuable information about your consumer perception, brand engagement, and the effectiveness of your marketing campaigns to stay ahead in today’s cutting-edge competition.

Moreover, you can save about 2-3 times of your marketing budget by using Smytten Pulse compared to traditional brand tracking tools and softwares.

At the same time, you’ll get more power and flexibility in choosing the audience base based on various filters such as psychographics, demographics, and so on. This further helps businesses make informed decisions and personalize their market research depending on the trends and consumers’ requirements.

According to Smytten’s Co-Founder, Swagat Sarangi, the mission of Smytten Pulse goes far beyond mere data, as it is more about fostering genuine connections between brands and their consumers.

To do that, the tool provides brands with a very robust, dynamic, and predictable approach to consumer analysis which helps businesses gain a substantial edge in customer engagement, enable strategic campaigns based on real-time, and get accurate and targeted insights about their consumers.

Designed to revolutionize how we perceive consumer preferences and market trends, Smytten Pulse offers real-time insights about consumer sentiments, competitors, shopping behaviors, profiles, and much more.

As a result, you can curate agile and progressive marketing strategies to meet the ever-evolving needs of your consumers.

Furthermore, you can also track a variety of metrics such as key performance indicators (KPI), net promoter score (NPS), brand awareness and recall (TOM and spontaneous), consumer feedback, market trends, etc.

As far as time is concerned, you’ll be glad to know that Smytten Pulse will carry out this entire process of market research within 72 hours or so. Thanks to its advanced Consumer Research tool, Smytten Pulse brings real-time data, advanced analytics, and the voices of 15 million consumers to the table, as emphasized by the Co-founder.

With Smytten Pulse, you won’t just be able to understand the audience, but also be able to meet their needs by improving your products and services, which eventually enhances your customer experience in the end.

The platform also comes with numerous features and functions such as custom-made research templates that enable marketers to construct consumer surveys for concept, product, and communication testing, usage and shopping behavior statistics, and a lot more, all tailored to your specific business needs.

Trusted by some of the most reputed and leading brands in the world such as Himalaya, Coke, Vaseline, Emami, and so on, Smytten Pulse offers fully-fledged solutions for different types of marketing-oriented tasks including data analytics and targeted Ads.

For e.g., the Smytten Pulse Check allows you to test your products and concepts, track your performance, evaluate your communication across all the channels, and figure out your consumers’ usage habits and attitudes.

Similarly, the Smytten Pulse Scan lets you analyze that data including your customer base, competition, and market trends. Based on the data, you can further develop and streamline your marketing strategies aligning with consumer behavior and purchasing patterns.

Smytten Pulse Boost, on the other hand, helps you target high-intent audiences or hot leads across the buying funnel as well as the open web.

With over 1200 brands on its platform across 20+ lifestyle categories like Beauty, Skincare, Male Grooming, Food & Beverages, Health & Wellness, and more, Smytten Pulse is already changing the way India’s online consumer base discovers, interacts, and tests the products and services.

By providing your consumers with product samples, Smytten Pulse helps buyers make the right purchase decisions and businesses get a full set of services concerning consumer data and marketing insights.

Apart from picking the right audience and carrying out the research, the tool can also be used to launch a sub-track depending on your marketing goals and media presence. This cross-tabulation feature allows you to conduct instant comparisons of data across various demographic cuts while providing real-time data insights.

Some of the common channels that are used by Smytten in its long list of tech stack include Google Cloud, WhatsApp Business, and YouTube.

Partners such as these and more help Smytten Pulse find the right potential consumers in a matter of hours. 

The best part- all of it can be achieved using the simple and intuitive Smytten app.
For more info and to schedule a demo, visit their official website right here.