The Evolution of India’s SVOD Market: Trends and Insights in 2025
Introduction India’s digital entertainment sector has witnessed a significant transformation over the past decade, with Subscription Video on Demand (SVOD) services becoming a central component of media consumption. As of 2025, the SVOD market in India is experiencing rapid growth, driven by increased
Meta Wins Approval to Use EU User Data for AI Training: What It Means for Privacy and Innovation
Meta Wins Approval to Use EU User Data for AI Training: What It Means for Privacy and Innovation Meta, the parent company of Facebook and Instagram, has received a go-ahead from European data protection authorities to use user data for AI training purposes.
Amazon Unveils ‘Serve’ A Gen Z-Focused Fashion Makeover
Amazon Launches ‘Serve’ to Win Over Gen Z Fashion Shoppers Amazon has rebranded its fashion storefront to ‘Serve’, aiming to create a fresh fashion identity that speaks directly to Gen Z shoppers. This generation isn’t just browsing for style—they’re looking for experiences, authenticity,
Netflix Unveils AI-Driven Ads Designed to Match Show Aesthetics Seamlessly
The age of intrusive, irrelevant commercials is ending — at least for Netflix subscribers. In a bold move that’s set to redefine how we experience ads while streaming, Netflix is preparing to launch AI-driven advertising that blends directly into the aesthetic of the
Virat Kohli’s Test Cricket Retirement: A Bold Decision That Redefines Indian Cricket
Virat Kohli Bids Adieu to Test Cricket: A Legacy That Will Be Remembered Forever In a heartfelt announcement that has taken the cricketing world by surprise, Virat Kohli has officially retired from Test cricket. This decision, while not entirely unexpected, has created a
Meta Rolls Out New Ad Tools for Brands and Creators on Instagram, Facebook, and Threads
Meta Rolls Out New Ad Tools for Brands and Creators on Instagram, Facebook, and Threads As the digital advertising landscape continues to evolve, Meta is stepping up its game with a fresh wave of ad tools for brands and creators across Instagram, Facebook,
Google’s AI Ambitions Lead to Major Workforce Shakeup 200 Jobs Cut in Global Business Unit
Introduction: In a significant move reflecting its commitment to artificial intelligence, Google recently laid off around 200 employees from its global business unit. As the tech giant pivots towards AI-driven solutions, the restructuring has raised concerns and questions about the future of traditional
ASCI Tightens Rules: Health & Finance Influencers Now Required to Prove Their Expertise
The digital age has made it easier than ever to share advice with a massive audience. From workout routines to financial investments, influencers have become powerful voices. But with great influence comes great responsibility — and now, India’s Advertising Standards Council of India
How Perplexity Plans to Use Your Browser Data for Hyper-Personalized Ads — What It Means for You
Introduction: The New Face of Online Advertising Imagine opening your browser and every site you visit instantly reshapes the ads you see. No clicks. No search history. Just behavior tracked in real time. That’s the future Perplexity — the AI-powered search engine —
The Netflix Playbook: How Smart Marketing Made Indians Ditch Cable for Streaming
Introduction: Streaming vs. Sentiment For decades, cable TV wasn’t just entertainment in Indian households—it was tradition. The daily ritual of switching on soap operas at 8 PM, waiting for weekly movie specials, or flipping channels during ad breaks was part of Indian life.
