Kalki 2898 AD Marketing Strategies

Well, the 5 years of hard work is going to be reflected on 27th June 2024. Yes, we are talking about Kalki 2898 AD- the sci-fi movie featuring the big star Prabhas, Deepika Padukone,  Amitabh Bachan and Kamal Hassan.

However, before the release of the movie, let’s talk about its promotional strategies to include PAN-India in its movie campaign.

About The Movie Kalki 2898 AD

The movie is directed by filmmaker Nag Aswini and stars big Bollywood and tollywood stars who aim to lead in the sci-fi drama. However, the filmmakers devised some innovative ideas to impress the audiences at the PAN-India level and promoted the main characters of the movie in a unique promotional series of events.

Let’s discuss the marketing strategies behind the movie promotion.

Marketing strategies Of Kalki 2898 AD Movie

Unlike other movie trailer promotions in India, the director Nag Aswini said in an interview that “none of the actors are going to promote the campaigns officially as we want to keep the expectation low and will speak louder after the movie release.” 

However, the team has come up with unique ideas to promote the main hero Prabhas, who is a protagonist of the character “Bhairava” and its companion “Bujii”, a futuristic vehicle through precluded PAN-India series of events including:

• The Animated Series Of Bujji And Bhairava (B&B)
  Before the release of the movie, the filmmakers released an animated series, namely B&B, on 31st May 2024 on Amazon Prime video to show a glimpse of Kalki 2898 AD movie. 5
  
• The Futuristic Vehicle Bujji Launched In Hyderabad
  In the next series of movie promotions, the filmmakers released the movie’s fifth hero, “ Bujji”, Bhairava’s best friend, the futuristic vehicle, during a grand launching event in Hyderabad.
  
  At the event, nearly twenty thousand people were present and the filmmakers showed their creativity in making such a first-of-kind vehicle as a character. The lead actor made a grand entry from the Bujji poster showcasing the upcoming movie release just five weeks before the release date.
  
• Introduced Amitabh Bachan’s character In A Poster
  Before all the events that we discussed previously, the first glimpse of Kalki 2898 AD was seen during a multi-lingual PAN-India Teaser during IPL 2024. In a grand way, at first, a poster was released in different languages showcasing the caption” The Samay Agaya He”.
  
  The caption aside, Amitabh Bachan’s complete white-draped look became viral among fans and stirred excitement among audiences regarding Mr Amitabh’s character in Kalki.
  
  Again, Kalki 2898 AD on its official Instagram ID and star Sports’ IPL season posted Amitabh Bachchan’s poster showcasing his character Aswatthama, a mysterious whitish look that grabbed the attention of many people
  
• Ashwathama Character Intro At Nemawar
  The next move by the filmmakers was introducing Amitabh Bachan’s character Aswathama through a monumental projection at Nemawar known as Narmada Ghat in Madhya Pradesh.
  
  The curiosity among audiences collected a huge amount of love as the intro showcased the belief that Aswathama still resides in the Ghats of Narmada, further captivating the character of Amitabh Bachan in the upcoming movie Kalki.
  
• The final movie Release Date Announced
  To end the curiosity among audiences, the filmmakers finally revealed the release date of the movie on its official Instagram ID and released a poster featuring Prabhash, Amitabh Bachan, and Deepika Padukone along with a release date of 27th June 2024.
  
  The poster immediately came into the limelight as it reflected a battlefield where the lead characters were standing against each other hinting a mega Bollywood epic movie is coming up in no time.

Here is a glimpse of the Movie Kalki 2898 AD’s promotional strategies that were reflected through a series of events and became the first-ever unofficial movie promotion. So with all the events finished let’s get into a quick summary regarding the motive behind the promotion.

Summary Of The Kalki 2898 AD Movie Promotion

The movie director incorporated a spectacular idea to release its first promotional event during the IPL 2024 broadcasting. The motive was to reflect India’s two main passions- cricket and cinema in one platform.

So, he promoted Mr. Amitabh Bachan’s character Aswathama in a special video where he showcased the gem on Aswathama’s forehead exclusively delivering a powerful message to the Indian Male cricketers ahead of the T20 World Cup 2024.

Then, a series of events occurred starring the Hindu-mythological-inspired sci-fi movie characters and finally coming to an end with curiosity at the box office on 27th June 2024. Let’s wait for the final outcome till the time comes.

Conclusion

Mr Nag Ashwini has proven himself on how to promote your movie without official promotional events. From promoting lead actors to featuring a lead object, he promoted each character significantly to impress the audiences at the PAN-India level. Now it’s time to wait for the final result about how the movie is going to break many records on its release on 27th June.