How Yodha Launched Its Trailer Through Skydiving?

Yodha Movie, Bollywood’s first movie trailer, launched mid-air and featured Mr Sidharth Malhotra and Disha Patani, which created massive success in reaching stardom. The movie was also a hit that was released on the 15th of March, and it witnessed lots of eagerness among its audiences due to its magnificent trailer.

Let’s find out how Karan Johar (owner of Dharma Production) and Amazon Prime steered a conventional approach to make the promotion of the movie trailer reach the milestone following the skyrocketing success of the National award-winning film Shershah.

The Marketing Strategies Behind The Release Of Movie Trailer “Yodha”

Producer Karan Johar, with his unique marketing stroke, partnered with Amazon Prime Video to launch Yodha- The action-romance-thriller movie trailer above 37000 ft in mid-air starring Sidharth, Disha, Rashi Khanna, and Ronit Patel. The film was directed by Sagar Ambre and Pushkar Ojha. 

Movie Makers, especially in Bollywood, always try different ways to promote their movies to large audiences. However, Karan Johar and his team came up with a mind-blowing idea to release the poster through skydiving and broadcasting through each TV channel and social media platform, which was a huge success. Let’s learn his strategies for the trailer launch.

• Above the ground, he selected a group of journalists and provided each journalist with a tablet to broadcast the trailer launching on different social media. News outlets and TV channels simultaneously.
• He even broadcasted the movie trailer in Times Square with an anamorphic 3D holding of the movie-” The Adventures Of Yodha: The Case Of The Missing Ship”, and it immediately grabbed the attention of the passersby. Even the trailer caused busting traffic for audiences to experience the 3D view of the movie trailer.
• In his next marketing strategy, he partnered with Pratilipi Comics to launch the movie’s comic book series. The series was globalized, featuring the protagonist’s thrilling journey. Viewers also started reading its Kindle version in the Pratilipi app, and it has significantly reached the target audiences.
• Next, he applied another formula to grab the attention of the audience, which was the advance booking of tickets for the movie. The strategy also worked in the box office as many people booked for the show in different theater halls as well as in Amazon Prime movies.
• Mr Karan Johar and his team tried to promote the movie trailer in major cities and metro cities across India, such as Mumbai, Delhi-Haat area, and many more iconic places, to reach large audiences.

These are the five most important strategies behind the marketing or promotion of the Yodha movie trailer in mid-air travel and hitting the world with its unique advertising methods through advanced technologies.

Let’s find out the predictions made by different trade analysts about the one-day box office collections after releasing the trailer.

Predictions By Different Trade Analysts

• According to Girish Johar, one of the trade analysts, the movie is going to be a success due to its storyline and the massive promotional strategies for the trailer. He appreciated Karan and the whole production team for their work while promoting the teaser.
• Thus, he said, the movie will have a decent start at the box office with a collection of 7 to 8 cr on its opening day. Also, if the movie receives positive reviews, the value can significantly increase at the same rate. Furthermore, he added that Sidharth Malhotra and Disha Patani have great fan bases, so there is a good chance that the movie will be a hit.
• As Mr. Sumit Kadel said, the movie may face tough competition from the movie “Shaitan” featuring Ajay Devgan. So, to win on the ground, Sidharth Malhotra’s acting and wording may give relief and mark his victory.

There are lots of predictions and excitement regarding the movie. Whatever the movie collection may be, one cannot deny the successful marketing strategies behind teaser marketing.

Final Words

With the competitive realm of advertising and promoting methods in the Bollywood industry, Karan Johar produced the movie Yodha and offered the audiences its innovative promotional strategies and successful marketing campaigns. 

From releasing the trailer in the theater to releasing it on Times Square screens, Karan showed his excellence in promoting the film and created a record of advertising the trailer and movie poster through a unique sky-diving approach.