Meta Rolls Out New Ad Tools for Brands and Creators on Instagram, Facebook, and Threads
Meta Rolls Out New Ad Tools for Brands and Creators on Instagram, Facebook, and Threads As the digital advertising landscape continues to evolve, Meta is stepping up its game with a fresh wave of ad tools for brands and creators across Instagram, Facebook,
Google’s AI Ambitions Lead to Major Workforce Shakeup 200 Jobs Cut in Global Business Unit
Introduction: In a significant move reflecting its commitment to artificial intelligence, Google recently laid off around 200 employees from its global business unit. As the tech giant pivots towards AI-driven solutions, the restructuring has raised concerns and questions about the future of traditional
ASCI Tightens Rules: Health & Finance Influencers Now Required to Prove Their Expertise
The digital age has made it easier than ever to share advice with a massive audience. From workout routines to financial investments, influencers have become powerful voices. But with great influence comes great responsibility — and now, India’s Advertising Standards Council of India
How Perplexity Plans to Use Your Browser Data for Hyper-Personalized Ads — What It Means for You
Introduction: The New Face of Online Advertising Imagine opening your browser and every site you visit instantly reshapes the ads you see. No clicks. No search history. Just behavior tracked in real time. That’s the future Perplexity — the AI-powered search engine —
The Netflix Playbook: How Smart Marketing Made Indians Ditch Cable for Streaming
Introduction: Streaming vs. Sentiment For decades, cable TV wasn’t just entertainment in Indian households—it was tradition. The daily ritual of switching on soap operas at 8 PM, waiting for weekly movie specials, or flipping channels during ad breaks was part of Indian life.
Britannia Appoints Tilt Brand Solutions to Lead Brand Strategy
Introduction: A Fresh Chapter in Britannia’s Brand Journey In an exciting move that signals a renewed focus on creativity and consumer connection, Britannia Industries has appointed Tilt Brand Solutions to spearhead its brand strategy. This collaboration is more than a typical agency-client relationship
Llama 4 vs. GPT-4: Can Meta’s New AI Model Compete?
The AI race just got a whole lot more interesting. Meta has officially released Llama 4, the latest version of its open-source language model series, and it’s packed with significant performance upgrades and a revised licensing framework that is already sparking industry-wide conversations.
Top 10 Business Trends to Watch in 2024
2024 promises significant shifts for businesses globally, driven by technology, changing consumer preferences, and a push toward sustainability. Here are the top trends set to shape the business landscape and drive growth in the coming year: 1. Artificial Intelligence (AI) and Automation AI
Best Email Marketing Strategies to Adopt in 2024:
From the power of alluring generative AI to sleek allure minimalistic designs, 2024 relies on realistic and minimalistic designs in every aspect of marketing. Whether you’re a seasoned marketer or an agency owner, you need to keep up with these email marketing trends
Exclusive details on the Heeramandi marketing campaign
In the year 2024, the Netflix original series “Heeramandi ” has captivated the netizens. The web story is all about the gracious courtesans of Lahore in history who lived with grace, beauty, and pride. The courtesans incorporated the art and culture of history
