IPL 2025 Ad Game: How Tilt Brand Solutions Mastered Timing & Emotion
IPL Advertising: A High-Stakes Game of Timing In India, cricket is more than just a sport—it’s a cultural pulse. And when it comes to the Indian Premier League (IPL), brands aren’t just advertising; they’re fighting for attention in the most competitive marketing arena
Instagram Launches AI Age-Check & Parent Alerts for Teen Safety
A Bold Step Toward Protecting Young Users Online In a significant move to strengthen digital safety, Instagram has launched a new feature using artificial intelligence to verify age and alert parents when teenagers change settings. These tools aim to ensure a safer and
Bluesky Rolls Out Verified Badges: A New Era of Trust & Transparency
Introduction In an era where misinformation spreads faster than truth, trust has become a luxury on social media. As users increasingly demand authenticity and accountability, Bluesky, the decentralized social media platform backed by former Twitter CEO Jack Dorsey, has introduced verified badges—marking a
The Science Behind Viral IPL Ads: What Grabs Eyeballs in Seconds
IPL season isn’t just a goldmine for cricket fans—it’s also prime time for advertisers. Each year, brands shell out crores to land their ads in between overs, hoping to capture the hearts (and wallets) of millions. But what actually makes an IPL ad
The High Cost of Courtesy: How Politeness to ChatGPT Impacts OpenAI’s Bottom Line
In the digital age of AI-driven interactions, even the smallest user habits can have big consequences. One such surprising revelation comes from OpenAI CEO Sam Altman, who recently stated that being polite to ChatGPT is costing OpenAI millions of dollars. At first glance,
Google’s Ad Tech Empire Under Fire: Judge Rules Against Monopoly Tactics
Google’s Ad Tech Empire Under Fire: Judge Rules Against Monopoly Tactics In a landmark ruling that’s sending shockwaves through the digital advertising ecosystem, a federal judge has found that Google illegally monopolized the ad tech market. This decision is poised to reshape the
Instagram’s New Era: ‘Blend’ and ‘Storylines’ Set to Redefine Reels & Stories in 2025
Instagram is once again raising the bar in content innovation with its latest features—Blend and Storylines. These updates are more than just UI tweaks; they reflect the platform’s aggressive push toward personalized, collaborative, and immersive content experiences. Whether you’re a digital creator, a
Instagram Adds New Parental Controls for Teens in India: Here’s What Parents Need to Know
Meta has rolled out enhanced parental supervision tools for Instagram users in India, targeting the safety of teenagers on the platform. As the number of young users continues to rise, the move aims to empower Indian parents with greater visibility and control over
Create and Share Custom Stickers on WhatsApp: A Step-by-Step Guide to the Latest Feature
WhatsApp has just rolled out one of its most engaging features yet—custom sticker creation within the app. If you’ve been relying on third-party apps to create your sticker packs, that’s a thing of the past. The messaging giant now lets you design, personalize,
Runwal Realty Launches New Brand Identity with Sonam Kapoor as Ambassador
Mumbai-based real estate giant Runwal Group has officially rebranded itself as Runwal Realty, unveiling a refreshed identity that reflects its modern vision and future ambitions. The announcement comes with another big reveal—Bollywood actress and fashion icon Sonam Kapoor has been appointed as the
