How Myntra Made Wedding Season Fashion Simple for Guests: A Case Study in Smart Campaigning
When wedding season kicks in, so does the pressure to look your best. For many guests, choosing the right festive attire becomes overwhelming. Myntra, one of India’s leading online fashion retailers, spotted this common dilemma and turned it into a successful marketing opportunity.
How Bingo! Tedhe Medhe Captured Assam’s Festive Spirit with Bihu-Themed Street Campaign
1. Introduction: Bringing Bihu to the Streets of Assam In the heart of Assam, the vibrant festival of Bihu is celebrated with enthusiasm, dance, and traditional rituals. Amidst this cultural celebration, Bingo! Tedhe Medhe saw an opportunity to connect with locals by rolling
Reimagining Commutes: How Tira Transformed Auto-Rickshaws into Beauty Lounges this Women’s Day
This Women’s Day, Tira didn’t just celebrate women—they made their daily commute unforgettable. In a bold and innovative campaign, the beauty brand turned humble auto-rickshaws into mobile beauty hotspots, delivering joy, glam, and empowerment on three wheels. Let’s dive into this creative marketing
