WPP Plans Major Overhaul: GroupM to Become ‘WPP Media’ Amid Strategic Revamp

WPP Plans Major Overhaul: GroupM to Become ‘WPP Media’ Amid Strategic Revamp

May 6, 2025

In a significant move set to reshape the global advertising industry, WPP is reportedly rebranding its media investment arm, GroupM, to the new name “WPP Media.” This change is part of a larger strategic restructuring initiative aimed at simplifying operations and enhancing the

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