Janhvi Kapoor Joins LOVETC by Ananya Birla as New Brand Ambassador: A Perfect Blend of Glamour and Grit
In a stylish and powerful announcement that’s making waves in the Indian beauty and wellness industry, LOVETC by Ananya Birla has officially named Janhvi Kapoor as its brand ambassador. The collaboration signifies not just a union of two rising stars but a shared vision for beauty that is bold, empowering, and deeply personal.
The announcement was accompanied by a stunning campaign reveal that perfectly captures the spirit of the brand—fierce yet feminine, fearless yet elegant.
About LOVETC by Ananya Birla
Launched by entrepreneur and singer Ananya Birla, LOVETC (short for Love, Etc.) is a new-age beauty and personal care brand rooted in clean ingredients, emotional well-being, and conscious beauty.
The brand prides itself on being:
- Cruelty-free and vegan
- Dermatologically tested
- Free of harmful chemicals like sulfates and parabens
- Infused with mood-boosting fragrances and natural actives
With a mission to redefine self-care as a ritual of self-love, LOVETC is more than just a skincare line—it’s a movement.
Why Janhvi Kapoor?
Janhvi Kapoor, a leading voice of Gen-Z Bollywood and known for her blend of youthful charm and strong individuality, is a natural fit for LOVETC.
Her personal values and public persona align seamlessly with the brand’s ethos of:
- Celebrating natural beauty
- Embracing imperfections
- Prioritizing mental and emotional health
- Advocating for authentic expression
In a statement, Janhvi shared,
“I resonate deeply with LOVETC’s philosophy of beauty that goes beyond skin. It’s about owning who you are and celebrating every version of yourself. I’m excited to be part of this journey.”
What This Collaboration Means for LOVETC
This partnership is a strategic move by LOVETC to expand its reach among India’s youth-centric, beauty-savvy demographic.
Key goals behind this brand-ambassador collaboration include:
- Boosting brand visibility through Janhvi’s mass appeal
- Connecting with Gen Z and Millennial audiences across social media
- Reinforcing the brand’s clean and conscious identity
- Launching a new marketing campaign with Janhvi as the face of upcoming product lines
With Janhvi’s influence and Ananya’s vision, the brand is expected to carve a unique niche in India’s competitive beauty industry.
Inside the New LOVETC Campaign Featuring Janhvi Kapoor
The brand’s latest campaign, titled #LOVEYOURWAY, features Janhvi in a series of captivating visuals—radiating confidence, joy, and an unapologetic embrace of individuality.
Campaign themes include:
- Embracing skin as it is—no filters, no shame
- Bold self-expression through color, texture, and scent
- The idea that beauty rituals are acts of self-love, not conformity
The campaign will roll out across Instagram, YouTube, and OTT platforms, along with exclusive behind-the-scenes content and influencer collaborations.
Ananya Birla’s Vision for LOVETC
Entrepreneur, artist, and mental health advocate Ananya Birla launched LOVETC with a deeply personal mission: to create a brand that promotes mental wellness, self-expression, and confidence.
In her words:
“With LOVETC, we wanted to create a brand that truly connects with the emotional side of beauty—because beauty starts with how you feel inside. Janhvi embodies that spirit, and this partnership is just the beginning.”
This isn’t just another celebrity collaboration—it’s a value-driven partnership built on mutual respect and shared vision.
What’s Next for LOVETC?
With the announcement of Janhvi Kapoor as ambassador, LOVETC has also hinted at:
- A new product line inspired by Janhvi’s skincare preferences
- Expansion into tier-2 and tier-3 cities via D2C and retail tie-ups
- Pop-up experiences and community wellness events
- Global influencer collaborations and mental health initiatives
The brand is also working on integrating AI-powered skin diagnostics and personalized routines for users—blending science with soul.
India’s Celebrity Beauty Brand Trend
LOVETC is the latest entrant in India’s fast-growing celebrity-led beauty space, following the likes of:
- Kay Beauty by Katrina Kaif
- Rare Beauty (Global) by Selena Gomez
- 22 by Nykaa & Athiya Shetty (collaboration)
- Anomaly by Priyanka Chopra (global)
But LOVETC’s core difference lies in its focus on emotional wellness, clean formulations, and co-creation with mental health professionals.
What This Means for the Beauty Industry
This partnership signifies the rise of conscious celebrity branding, where ambassadors are chosen not just for star power but for value alignment.
For consumers, it’s a win—because they get:
- Products designed with transparency and intention
- Role models like Janhvi who represent authentic beauty
- A growing shift from perfection to personal empowerment
In the long run, LOVETC and Janhvi Kapoor could lead the charge toward a more emotionally intelligent, inclusive, and ethical beauty ecosystem in India.
Final Thoughts
The collaboration between LOVETC by Ananya Birla and Janhvi Kapoor isn’t just a celebrity endorsement—it’s a cultural moment. It blends modern-day self-care with glamour, relatability, and purpose.
Whether you’re a skincare enthusiast or someone exploring beauty as a journey of self-love, this partnership is a reminder that the best kind of beauty is the one that feels like you.
Stay tuned as Janhvi and LOVETC roll out campaigns, conversations, and collections that inspire every person to #LoveYourWay.
