Bagline’s campaign ‘Evolve’ Features Arjun Rampal as Brand Ambassador

The travel genre is awesome, and the campaigns around it must be super cool. Considering this, the popular one-stop e-commerce site for stylish branded bags, Bagline, has launched a new television commercial featuring ‘Rock On’ star actor Arjun Rampal. This campaign not only reflects the idea of evolving fashion and style choices through its video advertisement but also showcases the diversity in style that the world needs these days.

Arjun Rampal, an actor known for playing characters that themselves reflect diversity and style, is the perfect fit. The key features of his personality include adopting vastly different personas and fitting perfectly into various outfits, themes, and styles. That’s exactly what he is expected to showcase in Bagline’s new campaign.

The campaign, named ‘Evolve,’ signifies transforming with situations and surroundings, a message that Bagline aims to deliver with its product range for a vibrant and stylish audience. Bagline, as a one-stop solution for branded bags online, has captured the attention of its audience by presenting Arjun Rampal in various cool outfits meant for the diverse style preferences of its target audience.

Abhinav Kumar, the Director and CEO of Brand Concepts (Bagline’s parent company), stated that this campaign aligns perfectly with the brand’s story. He said that Arjun Rampal is an ideal brand ambassador for the multi-brand store Bagline. His personality complements different styles and fashions, which is exactly what the brand aims to convey through this new campaign. Kumar mentioned that in addition to travel bags from major brands, the campaign also promotes cool travel gear, with Arjun Rampal leading the campaign and effectively spreading their message to the audience.

Bagline, a multi-brand store for travel bags, gear, and accessories, is known for providing world-class brands to a wide audience across the country. With over 35 stores in the top 20 cities in India, Bagline has made a significant impact since its first retail store opened in 2013. Now, after more than a decade, the brand is creating a buzz with its high-budget campaign featuring one of Bollywood’s top actors, Arjun Rampal. The ‘Evolve’ campaign was also timed to run parallel to the ODI Cricket World Cup 2023, where India made it to the finals.